How to Monetize Your Knowledge

The global pandemic has pushed many students to look for online learning and free courses are a great teaser for those looking to market not just their skills but their knowledge. If you have amassed information and skills on a topic that many need but few know, an online class can share your expertise with little risk to your health.

Building an online course for free

Experts with Kajabi indicate that the global stretch of online learning has “increased dramatically during the pandemic” and is expected to do so. If you have a skill that others covet or envy, studying up on how to create an online course for free can create passive income for you with very little outlay.

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Building a website

Your online class is a good start and can be built on YouTube, but it’s a good idea to have a website as well. Not everyone has the patience for videos, and income from your YouTube classes can be spotty.

Additionally, with a website you can start marketing your knowledge by pairing it with products. For example, if you’re an amazingly frugal shopper and skilled at turning bargain products into treasures, your website could include

  • a blog post about great places to shop for black beans
  • links to your recommended cooking utensils
  • The links to health-related articles about the health benefits of vegetable based protein
  • links to your video about the best way to cook with beans

Your website could be the hub around which all your other presentations rotate.

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Serve as a coach or a team leader

As we come out of the pandemic, look for opportunities to serve as a speaker or presenter. Another option is to offer individual or group coaching sessions online or in person. In our example of “Doing Well While Doing Without” you could pull together several simple items you bought at a Dollar Store or other big box store and demonstrate how to create a tidy laundry room, a clever storage hack, or another method of using simple objects to create a unique solution to a common problem.

If you choose to do group presentations, consider including a “party” feel or theme, particularly if you choose to do these in person. As an example, you could demonstrate how to create a self-care basket from bargain or thrift store items, then present it to your hostess.

Part of teaching is empowering the learner to expand their own knowledge, not just yours. Try hard in any lesson you offer to foster creativity and celebrate attempts by others to try something new.

Use smart marketing

Social media is a great way to promote your course. If you have a happy group of learners or solo video students, ask them to like and share your videos. Additionally, consider asking them for suggestions on other lessons they’d like to learn. If you’re great at feeding folks and putting together a home on very little money, consider offering a class on how to look for thrift shop clothes while keeping a small closet tidy.

Keep the focus on knowledge

If you have a natural skill, it may be hard to teach. For example, there are few people in the world with a natural skill for singing. However, building a strong knowledge store around that activity, such as diction, pitch, rhythm and projection, are skills that you can teach and share. If you have the chance to coach one on one, via video or in person, start where your student is and move them forward in simple steps.


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